SEO Strategy for an E-Commerce Business
E-commerce store owners look for profits by driving more sales through their e-commerce stores. But, in reality, not everyone knows how to make the most out of SEO (Search Engine Optimization) to get more visibility for their e-commerce store in the eyes of search engines and drive good conversion from their site.
Here we are not going to talk about the technical aspects of how the basic things like keyword research and other promotional activities would be done as there are multiple ways to do them. Here we are going to see what the right kind of SEO strategy for your e-commerce business is.
Always remember to do keyword research with the business goals in your mind.
- Research Using eBay and Amazon: First of all, search for some generic keywords in your niche in amazon and eBay. They provide you with different variations based on how users search for a particular product. In this manner, you can collect few keywords. If you are unable to find many keywords through those e-commerce sites, then you can check for some long tail keywords using tools like Ubersuggest, Kwfinder etc.
- Filter Keywords: Not all keywords you have collected are worth to work on. Rather filter those keywords, which have good monthly traffic and low competition so that you are not crushed by the biggest competitors’ ranking on the first page of search engines.
- Internal Linking: A very good internal linking would help your SEO score to rise in the eyes of Google and other search engines. A good internal linking would make the visitors to stay on your site for longer time and reduce the bounce rate.
These are the few parameters to be followed for an e-commerce store to rank well in search engines.